PRIVACY POLICY

 

1. Introduction

Welcome to ELAVEA . We value your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, browse our products, make a purchase, subscribe to our communications, contact us, or otherwise interact with our services.

Our store is hosted on Shopify, which provides the ecommerce platform that enables us to offer our products and services. Your use of our website may involve the processing of personal information by Shopify and other service providers as described in this policy.

By using our website, you acknowledge this Privacy Policy. Where consent is legally required for a particular activity, we will seek that consent separately. Using our website does not replace any consent required by applicable law.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with our store.

A. Personal and contact information

When you place an order, create an account, fill out a form, or contact us, we may collect:

  • Full name.

  • Email address.

  • Mobile or telephone number.

  • Billing and shipping addresses.

  • Account login information, where accounts are available.

  • Information you provide in customer service messages or feedback.

B. Order and transaction information

When you make a purchase, we may collect or receive:

  • Products ordered, quantities, prices, and order history.

  • Payment status, transaction references, and refund details.

  • Billing, delivery, and order-confirmation information.

  • Information needed to investigate disputes, returns, or delivery problems.

Payments may be processed by third-party payment providers. We generally do not receive or store complete payment card details or payment credentials unless a specific service expressly supports this and we have appropriate safeguards.

C. Device and browsing information

When you visit our website, certain information may be collected automatically, including:

  • IP address and approximate location derived from it.

  • Browser type, device type, operating system, and language.

  • Pages viewed, products searched for, links clicked, and time spent on our website.

  • Referral sources and interactions with advertisements.

  • Cookies and similar tracking technologies, subject to applicable consent requirements.

D. Communications and marketing information

If you subscribe to our newsletter, contact us, or interact with our promotional content, we may collect your preferences, subscription status, communication history, and responses to marketing messages.

E. Information from third parties

We may receive relevant information from Shopify, payment processors, shipping partners, advertising platforms, analytics providers, affiliate networks, and other service providers involved in operating our store.

We use such information only for appropriate business purposes and subject to applicable law and relevant provider terms.

3. How We Use Your Information

We use personal information for the following purposes, as applicable:

  • Order fulfilment: To process purchases, arrange shipping, provide order updates, and manage cancellations, returns, and refunds.

  • Customer support: To respond to questions, resolve complaints, and assist with orders.

  • Payments and fraud prevention: To facilitate transactions, verify relevant information, detect suspicious activity, and protect our customers and business.

  • Website operation: To operate, maintain, troubleshoot, and improve our Shopify store.

  • Personalisation: To remember relevant preferences and help you discover products that may interest you.

  • Marketing: To send promotional emails, messages, or advertisements where permitted and, where required, with your consent.

  • Analytics: To understand website traffic, product interest, shopping behaviour, and the effectiveness of our marketing.

  • Legal compliance: To maintain required business records, respond to lawful requests, and protect or enforce legal rights.

  • Business improvement: To evaluate products, services, customer feedback, and the overall shopping experience.

We will not use your personal information for purposes that are incompatible with this policy or not permitted by applicable law without an appropriate legal basis or consent, where required.

4. How We Share Your Information

We do not sell your personal information for money. However, certain disclosures or transfers of data for advertising, analytics, or other services may be considered “sharing,” “sale,” or targeted advertising under particular jurisdictions' laws.

We may share relevant information with the following categories of recipients.

A. Shopify

Our website is hosted on Shopify. Shopify processes personal information to provide its platform, checkout, security, and related services. Depending on the Shopify services and settings we use, Shopify may also process information for additional purposes described in its own policies.

You can read Shopify's Privacy Policy.

B. Payment providers

Payment information necessary to complete a transaction may be shared with the payment provider you use, such as a supported UPI, card, net-banking, or other payment service.

Those providers process information under their own privacy policies and applicable obligations.

C. Suppliers and fulfilment partners

If we use dropshipping or third-party fulfilment, we may share the information necessary to fulfil your order with the relevant supplier, warehouse, courier, or delivery partner. This may include your name, delivery address, telephone number, and order details.

We aim to limit such disclosures to what is reasonably necessary to complete the service.

D. Analytics and advertising providers

If we use services such as Google Analytics, Meta advertising tools, or similar platforms, relevant browsing, device, and interaction information may be shared to measure website performance, understand customer behaviour, or deliver advertising.

These tools will be used according to their configurations, applicable consent requirements, and relevant privacy laws.

E. Affiliate networks and external websites

Some products or links on [STORE NAME] may direct you to third-party websites through affiliate links. If you click such a link, the destination website or affiliate network may collect information about your visit or purchase and may associate it with our referral.

We do not control the privacy practices of external websites. Please review their privacy policies before providing information or making purchases on those websites.

F. Legal and business-related disclosures

We may disclose information when reasonably necessary to comply with applicable law, respond to valid legal requests, prevent fraud, protect rights and safety, or facilitate a merger, acquisition, restructuring, or transfer of business, subject to applicable legal requirements.

5. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, and similar technologies.

Cookies are small files stored on your device that can help websites function and remember certain information.

We may use the following categories:

  • Essential cookies: Support core website functions, shopping carts, checkout, security, and session management.

  • Preference cookies: Remember settings and preferences where supported.

  • Analytics cookies: Help us understand website visits, navigation, and performance.

  • Advertising cookies: Help measure advertisements, limit repetitive ads, or deliver relevant promotions, where enabled and permitted.

You can manage available cookie preferences through our cookie banner or preference tools, where provided. You may also be able to restrict cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where applicable law requires prior consent for non-essential cookies or similar technologies, we will seek consent before using them for those purposes. You may withdraw or change your preferences where the relevant controls are available.

Shopify's cookie banner may not automatically control every third-party app or tracking tool installed on a store. We will review our integrations and configure appropriate consent mechanisms for the technologies we actually use. 


6. Data Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

Depending on the services used, these measures may include:

  • Using Shopify's platform security and available account-protection features.

  • Restricting access to personal information to authorised persons and service providers.

  • Using appropriate access controls and strong account passwords.

  • Selecting reputable payment and fulfilment providers.

  • Reviewing our website integrations and access permissions.

  • Maintaining relevant business records and addressing suspected security incidents.

No method of transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

If a personal data breach occurs, we will take appropriate steps to investigate, mitigate its effects, and provide notifications to affected individuals or authorities where required by applicable law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support, resolving disputes, preventing fraud, and complying with legal or accounting obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer required, we will take appropriate steps to delete it or anonymise it, subject to applicable law, legitimate recordkeeping requirements, and any lawful need to preserve evidence or resolve a dispute.

You may request deletion of your personal information, subject to legal obligations or other lawful grounds for retaining it.

8. Your Privacy Rights and Choices

Depending on applicable law and the circumstances of processing, you may have the right to:

  • Request information about the personal data we process about you.

  • Request correction of inaccurate or incomplete personal information.

  • Request deletion of personal information where applicable.

  • Withdraw consent for processing activities that rely on your consent.

  • Opt out of promotional emails or marketing messages.

  • Raise a grievance about our handling of your personal information.

  • Exercise any additional rights available under applicable data protection law.

How to exercise your rights

To submit a request, contact us with the subject line “Privacy Request.”

Please describe your request and provide enough information for us to identify the relevant record. We may request reasonable verification to protect your information against unauthorised disclosure.

We will respond within the timeframe prescribed by applicable law. Certain requests may be limited where retention or processing is legally required or otherwise permitted.

You may unsubscribe from promotional emails using the unsubscribe link, where available. You can also contact us directly to request that we stop sending promotional communications.

Withdrawing marketing consent does not necessarily stop essential order updates or other service-related communications.

9. International Data Transfers

Some of our service providers, including Shopify and third-party apps, may process or store personal information outside India.

Where personal information is transferred internationally, we will take the steps required under applicable Indian law and any other applicable privacy laws, including observing relevant restrictions, safeguards, or government requirements.

The privacy protections and legal requirements in another country may differ from those in India.

10. Children's Privacy

Our website is intended for general shopping by customers who are legally able to make purchases or who have appropriate parental or guardian involvement where required.

We do not knowingly seek to collect children's personal information in violation of applicable law. If you believe that a child has provided personal information to us in circumstances where such collection is not permitted, please contact us.

We will review the concern and take appropriate action, including deletion where required by law.

If our store is directed towards children or we otherwise process children's data, we will implement any additional requirements applicable to that activity before proceeding.

11. Third-Party Websites and Services

Our website may contain links to external websites, social media platforms, payment providers, affiliate partners, and other third-party services.

When you leave our website or interact with a third-party service, that service's own terms and privacy policy may apply. We are not responsible for the privacy practices, security, content, or policies of independent third parties that we do not control.

We encourage you to review their terms and privacy policies before sharing your personal information.

12. Marketing Communications

If you choose to subscribe to our newsletter or other promotional communications, we may use your contact information to share product updates, special offers, new arrivals, and relevant announcements.

We will obtain consent where required by applicable law. You can withdraw your consent or unsubscribe at any time using the available unsubscribe mechanism or by contacting.

Even after opting out of marketing, you may continue to receive necessary transactional communications, such as order confirmations, shipping updates, refund notifications, and responses to customer service enquiries.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers, legal requirements, or data handling practices.

The revised policy will be published on this page with an updated “Last updated” date.

Where required by law, we will notify you of material changes or seek fresh consent before implementing changes that require it.

We encourage you to review this page periodically.

14. Grievances and Contact Information

If you have any questions, concerns, complaints, or requests relating to this Privacy Policy or the handling of your personal information, please contact us using the details below.